Also known as CALO (Cognitive Assistant that Learns and Organises). Closely linked with artificial intelligence concepts, cognitive computing is software that mimics human decision-making. In business, this refers to applications which can use data collection and analysis of patterns, and processing natural language to substitute manual analysis. This can be used in pre-assessment of applicants by ‘reading’ their applications to identify talent with a high potential or synchrony with the business.

Cognitive Computing, is when computerized models are used to stimulate the human thought process in situations that are seen a complex; organisations benefit from it in regards to its automation.