Competitive Advantage

[kəmˈpɛdədɪv | ədˈvæn(t)ɪdʒ]

In Human Resources, this is the “x factor” that makes employees within an organisation (individually and as a team),  unrivalled by other firms. For example, while another business may be producing the same product or delivering the same service, the competitive advantage may come from the unique culture or morale that has been built within the business to make your organisation an industry leader.

Many organisations develop strategies to build a distinct competitive advantage, some factors may include offer great employee benefit schemes, offering an outstanding customer service experience; for example if the organisation is a marketing agency or firm, they might offer an initial month of trying out a membership or a system for free, this could be something that other organisations may not offer, which will make them stand out.

Part of speech:
Use in a sentence:
Each organization, takes their competitive advantage seriously.
Competitive Advantage