Conjoint Analysis

[kənˈdʒɔɪnt əˈnæləsɪs]

A conjoint analysis is a method of product (or service) pricing research which helps organizations to have an understanding of customer or clients preferences, this information is then used to help in organizations to  assess the sensitivity of price, predict market shares, select certain service (or product features) and also forecast the adoption of new services or products. 

Organizations make use of this method in order to offer service or products based on clients or customer preferences which then brings an improvement in their sales.

Part of speech:
Use in a sentence:
A conjoint analysis will be helpful.
Conjoint Analysis