A marketing method where the company directly approaches customers through phone calls, catalogues, email newsletters or coupons/vouchers. The best direct marketing will have a database of customers able to be segmented by demographic, to achieve best value for money spent on advertising. Big data is making this a more efficient and streamlined process for many larger companies.

Naturally direct marketing seems to be the most successful type of marketing for organisations; with direct marketing organisations are able to reach their target market, however the other side of it too is the fact that it could cost a lot of money, which some organisation cannot afford.