A corporate branding strategy which asks employees to promote the business, particularly in online channels such as social media; an employee advocacy motivates employees to be part of the organization’s marketing efforts; this is a marketing strategy that employers are using to promote their brand and services.
This opportunity is often given to long - term employees who have been working within the organisation for a number of years; some organizations even add it as part of their employee benefits package. One of the advantages of using employee advocacy is the fact that employers are able to expand their brands and increase their revenue.
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Employers utilise employee advocacy/employer advocacy as a branding strategy.