Employee Advocacy

[ɛmˈplɔɪi | ˈædvəkəsi]
Definition:

A corporate branding strategy which asks employees to promote the business, particularly in online channels such as social media; an employee advocacy motivates employees to be part of the organisation’s marketing efforts; this is a marketing strategy that employers are using to promote their brand and services. 

This opportunity is often given to long - term employees who have been working within the organisation for a number of years; some organisations even add it as part of their employee benefits package. One of the advantages of using employee advocacy is the fact that employers are able to expand their brands and increase their revenue.

Part of speech:
noun
Use in a sentence:
Employers utilise employee advocacy/employer advocacy as a branding strategy.
Employee Advocacy