The branding of an organisation is not just about public relations or successful marketing to clients (or customers); but it is also about making the organisation a great place to work. 

Building a strong reputation as an employer comes from cultivating a positive culture, fostering engaged and enthusiastic employees, and demonstrating your organization sees the workforce as more than the sum of its parts. All outward facing parts of the organization such as the website, social media, recruitment materials should clearly and coherently advertise this message.