An employer value proposition is a particular set of benefits that an employee receives from the employer in place of the experience, capabilities and skills that they bring to the organization; when it is integrated in all aspects of the organization, it retains and attracts the best and top talent out there.

This is a great incentive that can be offered to employees which organizations should look to implement within their workplaces. It not only motivates employees to work harder, but it also attracts potential future employees; an employee value proposition is definitely an employer branding strategy that could increase the brand of the organization.