Employer Value Proposition

[ɪmˈploɪə ˌvælju: ˌprɒpəˈzɪʃn̩]

This is the core document that each employer uses to attract potential candidates. The Employer Branding Value Proposition contains employer branding material with a set of offers, benefits and values to target and become attractive to future employees.

The employer value proposition is what motivates and engages employees, a strong EVP will help to retain top performers and attract talented people. 

Part of speech:
Employer Value Proposition (EVP)