An engagement strategy is simply an approach that helps encourage workers to establish a positive emotional connection with the business.

Engagement strategies help improve productivity and efficiency, but they also help employees achieve personal and professional growth. Note that these strategies can include employee rewards and recognition, as well as tools and initiatives designed to help them improve their physical, emotional, and mental health. 

Reasons why it is important for employers to have an engagement strategy

It is believed that employee engagement is a strategic business objective because engaged employees lead to long-term employee retention, higher employee performance, improved quality of work and organizational success.