General Agents are people who act as middlemen on behalf of benefits providers and sell goods/services to companies who provide them to employees as part of benefits packages. For example, a general agent for a health insurance company advertises the vendor’s services to the organization.
Many organizations use general agents in order to find the best suppliers for a health insurance or pension scheme. These general agents are useful because they save employers the time from doing the research themselves.
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Organizations must invest in general agents.