International Strategy


An international strategy is a business strategy or plan created by a company that wishes to do business in an international market. International strategies are developed through analyzing the market abroad, defining resources, creating goals, understanding market dynamics, and making appropriate products and services. Different approaches will need to be used based on the market. For example, the same business plan cannot be used for China as a company would use in Singapore.

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Use in a sentence:
Organizations that expand overseas will do well to have an international strategy.
International Strategy