Marketing PR


The blending of marketing and public relations, where these two traditionally separate functions operate together. This unifies all activities in these domains, often bringing them together online to improve web and social media presence. For example, a traditional press release may be re-written and published as a blog article on the company social media and website to boost stakeholder engagement and search engine optimisation.

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Use in a sentence:
An improvement of web and social media presence, involves Marketing PR.