A podcast is a series of spoken word digital audio files that an individual can use to download on their personal device for easy listening. 

Why it is important to have a podcast within the organization

Having a podcast will enhance employee's knowledge of new product releases or new services that the organization will offer, it can also inform employees of new company structures. 

With the recent development, some organizations offer career advice in various fields; one of the main benefits of having a podcast is that it increases traffic generation. This means that, through a podcast, organizations can attract new customers to purchase their services or products.

As well as attracting new customers or clients, a podcast can also attract new talent into the organization.