The strategy of improving an organization's website to push it higher up search results in search engines, such as Google.

This often involves researching and using key words and terms relevant to the organization in blog posts and articles on the site. Many search engines reward well-written, quality content and regularly updated sites. Organizations use SEO as a growth strategy to drive traffic on their websites in order to attract more clients to their products and services.

How SEO is useful in Human Resources 

SEO helps Human Resources professionals to hire qualified candidates for roles advertised within the organization. 

SEO can be of benefit in Human Resources functions as it drives traffic to organizations prime job openings; many individuals out there are looking for jobs, therefore making it easy to find jobs will also help employers to find talent easier. 

The process of SEO for Human resources professionals

SEO will help raise the organization’s website to the top of the results list when potential candidates search for job openings. The SEO process for Human resources involves the following:

• Creating and formatting job posts that provide concise and solid information for the reader (the potential candidate).
• Selecting relevant keywords for each job posted

Nevertheless, SEO is not only for driving traffic in order to gain new customers (or clients), but it is also to drive more traffic of candidates for job openings.