A social media policy refers to a code of conduct, which provides a set of guidelines for employees who post content on the internet, either a part of their role or as a private individual.
The main role of implementing a social media policy, is in order to set boundaries, in order to promote appropriate behavior and ensure that the content posted by employees does not indicate any legal concerns or inappropriate behavior.
What is included in a social media policy?
A social media policy includes instructions on when employees should identify themselves as representatives of the organization on a social networking website, as well as the restrictions on the type of information that needs to be shared.
Most social media policies include boundaries on disclosing confidential information about the organization; some social media policies can be ten pages long, with very particular rules, requiring employees to avoid using their enterprise account passwords for social media networking sites. Employers do need to ensure that a social media policy is put in place, in order to protect the reputation of the organization.