Targeted recruitment, refers to a process in which organizations are selective on who the position is targeted to. This may involves: candidates that possess a specific set of skills, experience or candidates who hold a specific qualification. It could also involve candidates from a particular location. 

What are the aims of targeted recruitment? 

Targeted recruiting hold four main purposes : 

• To reduce the cost per hire 
• To increase the quality and number of applicants
• To leverage competency within a particular discipline

How to develop a targeted recruitment strategy

Employer can endeavor to place focus on the following areas, in order to create a targeted recruitment strategy:

• Ensure that the organization represents a diverse workforce.  
• Acquire organizational expertise in a particular field.  
• Increase the number and quality of candidates, particularly for positions that are difficult to fill.  

Advantages of Targeted Recruitment 

1. Enhanced employer brand image

Targeted recruitment allows organizations to establish an employer brand in front of a particular, high-value group of individuals. For instance, organizations may establish a strong employment brand image in the healthcare area by developing a recruitment strategy that targets healthcare professionals like full-time or per-diem nurses, for example. Healthcare professionals will see  job advertising if employers targeting and text recruiting is appropriate, and as a result, they will eventually become more familiar with the organization’s brand over a period of time. 

2. Filling out difficult job openings will be easier 

Developing an efficient targeted recruitment strategy, can assist the organization with filling challenging positions. In traditional open job postings, the easiest-to-fill positions generally receive a disproportionate amount of applicant volume, while the challenging to fill positions receive few candidates. This can be addressed through targeted recruitment, which eliminates the “waiting”approach associated with job posting.